When anyone says CBR or whenever I read CBR two things come to mind.
Chemical Biological Radiological and the code for Canberra airport.
I’ve been involved in Chemical Biological Radiological related work since about 2000. It’s one the main things I work on in my current role. I’ve had an interest in biological warfare and terrorism, that is, countermeasures and response planning even before 2000. As a young microbiologist before studying medicine I was fascinated by the use of microorganisms as weapons.
So when I read or hear CBR my mind turns to
Clinically I think of
Now that I’ve lived in Canberra since 2007, I’ve come to know the Canberra airport very well and its code is CBR.
So what do you think I think of when I see this
I don’t think Confident Bold Ready. When I see the bright yellow background and the stylised letters it sends my mind back to the 1970s and 1980s to this
So rather than make me think of Canberra as confident bold ready, the logo makes me look to the past. Apparently the ACT Government has budgeted $2.6 million for this work. I’m expecting Molly Meldrum to materialise and start spruiking Canberra.
For me, CBR is always going to mean Chemical Biological Radiological or Canberra airport.
- Brand Canberra wants Australia to embrace “new way of thinking” about the city (mumbrella.com.au)
- $2.6m to launch a brand new Canberra (abc.net.au)
- Canberra woos Singapore Airlines (pprune.org)
- Hotel plans for Canberra Airport (abc.net.au)
- Australia coldest November night in 40 years (iceagenow.info)